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Article #204: Brief History of Graphic Design

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The very first written word of mankind Another painter from the19th century was
was the beginning of Graphic Design! And Piet Mondrian whose innovation has
its native land was none other then greatly influenced today's modern graphic
ancient caves and caverns! The very first designer. Though he was not a graphic
symbol they had sketched through cave designer, his uses of grids was the
drawings, paintings, markings on origin of modern day advertisement known
boulders, bone, and ivory are the as the grid system; widely used by
foremost indication and evidence where graphic designer of our century today.
graphic design was born, nursed, With the decadence of classical style,
nourished and grown! Nevertheless, the modern graphic design engrossed in the
term Graphic Design was named by William early 20th century with designs
Addison Dwiggins in the early 20th influenced by fine arts. The trademark of
Century. early modern fonts is the sans-serif
Anthropologists studying prehistoric typeface. In 1928, the book "New
periods on cave paintings leads us Typography" written by Jan Tschichold
earlier than the Upper Paleolithic period systemized the philosophy of modern
from 40,000 - 10,000 B.C., where our typography.
ancestors were learning how to design Furthermore, the fathers of modern
signs and symbols that could be graphic design are still considered to be
communicated visually; moreover they were typographers such as Herbert Bayer,
successful on leaving their marks. The Laszlo Moholy-Nagy, and El Lissitzky as
pioneers of graphic design are non other they broke new ground on typography
then our own ancestors, who had lived in building techniques and stylizing. Modern
the caves and sketched their drawing on computer technology has changed
rocks. History of graphics design roots typography production altogether, but for
to our own ancestors of ancient era where the experimental and evolutionary
civilization was cultured in caves, and approach their contribution was highly
left their drawings and sketches for us recognizable.
on their canvas of cave walls and The booming and flourishing period for
ceilings. graphic design was after World War II; as
The earliest drawings known today are the American economy thrived, the demand
from 6,000 years ago, are that of carved of graphic design, particularly on
stone and pottery containers. Drawings advertisement and packaging sectors
contained in Egyptian pyramids with blossomed.
signs, symbols and letters are known to I Love NY ad campaign (1973) and a famous
all and it leads us back 5000 years. Bob Dylan poster (1968) designed by
Furthermore, from 600-250 BC evolution on Milton Glaser are examples of applied
geometrical shape and structures in graphic design culture and its influence.
Europe played a major role for the Progressions in graphic design in the
development of designing and sketching. early 20th Century were mostly enthused
As an applied art of arranging images and by technological expansion in printing
text for an attempt of visual and also in photography. But at the mid
communication; the hand written copy of of this century, the raising of the
the Christian Bible "The Book of Kells", computer era in graphic design has faced
created by Irish monks in 9th century AD little backwards as early computers were
with rich illustrations is a good example far weaker and computer memory was
of the evolution of graphic design. limited. However, within the end of this
Johannes Gensfleisch zur Laden zum century with the immense development of
Gutenberg, a German metal-worker and an computers and its corresponding
inventor, introduced a printing technologies, modern graphic design has
technology allowing the re-use of evolved into a business that is done
individual letters. The first book almost entirely on computers.
produced by Gutenberg press was "The In mid 1980, the arrival of desktop
Incunabula". This book became the publishing and the launching of software
standard in the history of book printing applications like Illustrator and
and publishing and was a giant leap for PageMaker introduced an era of designers
printing and publication; though, block to computer image manipulation and 3D
stamping on sheets of paper with text and image creation. Computer graphic design
signs carved, was in use in Europe and facilitates instantaneous effects of
Asia long before 14th century; however, layout or typography changes.
Graphic design of this era was formatting Today, graphic design the visual
and we today have named it Old Style communication, is yielded in the rich
graphic design. soil of computer ground, fertilized with
Guttenberg era of graphic design latest hardware and software
evolution was sluggish, until the 19th technologies. Graphic designers worldwide
century, in Britain the division created plough through computers loaded with the
between fine art and applied art boosted latest gadgets and gizmos, software and
this evolution, and they successfully hardware, academic and technology,
published some of the most major graphic information and communication, and are
design products through the Arts generating the new history of graphic
movement. William Morris made a great design in their design laboratories.
deal of business of publishing books with With express elevation of the hi-tech
stylish printings and contributed a industry, the future assures more and
significant role to attract the potential today's designer are contributing their
market as well as commercializing graphic name and effort through their creativity
design; in addition he was the pioneer for the next generation. History yet has
for the separation of commercial design to write all of her pages for new
and fine arts. innovation and invention in this field.






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