| Form the very first release of the very first | | | | 2005 until the end of November of 2005. |
| Warcraft game in November of 2004, Warcraft | | | | Following on the heels of this latest success |
| has broken records left, right and center. And | | | | Blizzard then proceeded to announce its next |
| most of all it has won the gaming hearts of | | | | World of Warcraft preorder promotion. This went |
| millions of dedicated gamers around the world. | | | | very far in the way of generating much interest |
| This is why World of Warcraft preorder sales | | | | in all echelons of the game playing world. Blizzard |
| went sky high when its release was announced. | | | | was releasing an expansion pack for World of |
| Fans of the previous versions of Warcraft were | | | | Warcraft, and it was called World of Warcraft: |
| convinced that this new game could not but fail to | | | | Burning Crusade. |
| come through for them. This was in November | | | | As far as promotions went this last World of |
| 23rd of 2004, and the fans were proven right. | | | | Warcraft preorder promotion was to prove to be |
| The millions of people who got a World of | | | | the most spectacular of all. Interest in this game |
| Warcraft preorder version were rewarded for | | | | was rife, and a personal milestone of over 8 |
| their loyalty and dedication to the game. World of | | | | million players worldwide was reached in January |
| Warcraft lived up to their expectations in every | | | | of 2007, days before the expansion pack was |
| way. | | | | released. |
| Following on the heels of this brilliant victory, | | | | There was no doubt in anyone's minds at this |
| another marketing masterpiece was launched. This | | | | point that the Burning Crusade expansion pack |
| time it was World of Warcraft: the Board Game. | | | | was going to be a personal triumph for World of |
| This particular World of Warcraft preorder | | | | Warcraft and Blizzard. World of Warcraft |
| promotional strategy was coordinated together | | | | preorder promotions showed that enthusiasm for |
| with the online retailers of the World of Warcraft | | | | the Burning Crusade expansion pack was more |
| board game, Fantasy Flight Games. | | | | than promising. |
| This World of Warcraft preorder promotion | | | | This was proved beyond a shadow of a doubt at |
| featured more than just the board game as well. | | | | midnight on January 16, 2007 when it was |
| For the dedicated fans who were willing to go the | | | | released in the United States, Europe and Canada. |
| distance and place a World of Warcraft preorder, | | | | This worldwide release confirmed, and went |
| they were able to order one of sixteen different | | | | beyond, what the World of Warcraft preorder |
| bronze World of Warcraft heroes. | | | | promotions had predicted. The World of Warcraft: |
| These were Rare Edition figures of which there | | | | Burning Crusade expansion pack sold over a total |
| were only 300 sets made. Needless to say this | | | | of 2.4 million copies worldwide in the first 24 hour |
| was also a huge success. This World of Warcraft | | | | period, breaking any and all previous records for |
| preorder promotion was held in late October of | | | | such games. |