| Form the very first release of the very first | | | | late October of 2005 until the end of |
| Warcraft game in November of 2004, Warcraft | | | | November of 2005. |
| has broken records left, right and center. | | | | |
| And most of all it has won the gaming hearts | | | | Following on the heels of this latest success |
| of millions of dedicated gamers around the | | | | Blizzard then proceeded to announce its next |
| world. This is why World of Warcraft preorder | | | | World of Warcraft preorder promotion. This |
| sales went sky high when its release was | | | | went very far in the way of generating much |
| announced. | | | | interest in all echelons of the game playing |
| | | | world. Blizzard was releasing an expansion |
| Fans of the previous versions of Warcraft | | | | pack for World of Warcraft, and it was called |
| were convinced that this new game could not | | | | World of Warcraft: Burning Crusade. |
| but fail to come through for them. This was | | | | |
| in November 23rd of 2004, and the fans were | | | | As far as promotions went this last World of |
| proven right. The millions of people who got | | | | Warcraft preorder promotion was to prove to |
| a World of Warcraft preorder version were | | | | be the most spectacular of all. Interest in |
| rewarded for their loyalty and dedication to | | | | this game was rife, and a personal milestone |
| the game. World of Warcraft lived up to their | | | | of over 8 million players worldwide was |
| expectations in every way. | | | | reached in January of 2007, days before the |
| | | | expansion pack was released. |
| Following on the heels of this brilliant | | | | |
| victory, another marketing masterpiece was | | | | There was no doubt in anyone's minds at this |
| launched. This time it was World of Warcraft: | | | | point that the Burning Crusade expansion pack |
| the Board Game. This particular World of | | | | was going to be a personal triumph for World |
| Warcraft preorder promotional strategy was | | | | of Warcraft and Blizzard. World of Warcraft |
| coordinated together with the online | | | | preorder promotions showed that enthusiasm |
| retailers of the World of Warcraft board | | | | for the Burning Crusade expansion pack was |
| game, Fantasy Flight Games. | | | | more than promising. |
| | | | |
| This World of Warcraft preorder promotion | | | | This was proved beyond a shadow of a doubt at |
| featured more than just the board game as | | | | midnight on January 16, 2007 when it was |
| well. For the dedicated fans who were willing | | | | released in the United States, Europe and |
| to go the distance and place a World of | | | | Canada. |
| Warcraft preorder, they were able to order | | | | |
| one of sixteen different bronze World of | | | | This worldwide release confirmed, and went |
| Warcraft heroes. | | | | beyond, what the World of Warcraft preorder |
| | | | promotions had predicted. The World of |
| These were Rare Edition figures of which | | | | Warcraft: Burning Crusade expansion pack sold |
| there were only 300 sets made. Needless to | | | | over a total of 2.4 million copies worldwide |
| say this was also a huge success. This World | | | | in the first 24 hour period, breaking any and |
| of Warcraft preorder promotion was held in | | | | all previous records for such games. |