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Poole Pottery: A Potted History

The history of the Poole Pottery can beof shapes, mixing angles and curves to create
traced back to 1873, when Jesse Cartercompletely new shapes, as well as variations
purchased the East Quay Pottery in Poole fromon more traditional shapes.Alfred Read and
James Walker, after that gentleman's potteryGuy Sydenham were the driving force behind
business went bankrupt. Jesse Carter'sthis range of shapes, and many of the early
background was as a successful buildersfreeform patterns were also Alfred Read
merchant in Surrey, but he believed that thedesigns, with both Read and Sydenham being
architectural ceramics business offered aresponsible for throwing the new shapes. Also
profitable future and determined to put allespecially notable were the creative talents
his efforts into this. Moving to the areaof Ruth Pavely and Ann Read. Responsible for
with his family, two of whom were to play adesigning and applying many of the hand
major role in the future of the pottery, hepainted patterns that were applied to Read
began to work. By the 1880s, Carter & Companyand Sydenhams' shapes, Ruth Pavely was Head
had become very well established locally,of Painting at the Poole Pottery for many
overshadowing some longer established localyears, and her mark can be seen on some of
companies and beginning to encroach on thethe finest Poole Pottery pieces of the 1950s,
territory of some of the well knownas can Ann Read's. Although John Adams had
Staffordshire potteries.At this time, theretired, many of his tableware shapes were
output of the Poole Pottery was revolvedalso still in use and gained a new lease of
around decorative tiling and otherlife with the application of free form
architectural pottery, such as firepatterns.Freeform proved to be just what the
surrounds. Carter & Co's wide range ofdoctor ordered for the Poole Pottery, and was
decorative tiles were being widely used invery successful throughout the 1950s. Today,
shops, pubs and hotels, as well as forfans of 1950s design are keen to collect
advertising and mosaic flooring.During thisPoole Freeform shapes and the better examples
time two of Jesse Carter's sons, Charles andof these pieces command strong values.As the
Owen had begun working for the family1950s came to a close, Poole Pottery was as
business, and when Jesse Carter retired inever aware that changing times and fashions
1901, control of the business fell the them.necessitated fresh creative ideas and looked
Over the next twenty years, the output of theto one of their newest designers, Robert
company changed to include a growing varietyJefferson, to lead this work. Jefferson was
of decorative wares, and the end result ofexperienced in the pottery industry, and as
this was the formation of Carter, Stabler &well as new design influences, he led the
Adams as a wholly-owned subsidiary of Carterimplementation of more modern manufacturing
& Company in 1921. Harold and Phoebe Stablertechniques, essential if Poole were to remain
and John and Truda Adams brought between thempopular and profitable.In the early 1960s a
a wealth of creative experience in design,new range of studio ware was released - the
modelling and decoration and the mission ofDelphis range. This featured bold, colourful
the CSA company was to produce decorative anddesigns on new shapes created by Robert
table wares from the East Quay works inJefferson and Tony Morris. The Delphis range
Poole.Over the next forty years, the Carter,proved popular and once more in keeping with
Stabler & Adams company proved verythe spirit of the times and remained in
successful, producing a very wide variety ofproduction, with many variations, until the
decorative and domestic wares. One of themid-1970s. Delphis was then superseded by
most easily recognisable and successful CSAanother bold and striking range, the Aegean
styles is that of the red earthenware bodyware range. Leslie Elsden was one of the main
with a white slip ground and a clear glaze.creative forces behind this range, providing
This style was used until the mid-thirties,a fitting culmination to his 50 year career
when C.S.A. moved to using white clay bodies,at the Poole Pottery. Much of the Aegean
probably because they were more suitable forrange was decorated using either the
tableware than the red earthenware bodiessilhouette or sgraffito techniques, and the
were. The decorative pieces were all handextensive use of browns, oranges and yellows
painted with patterns that were largely thegave the Aegean pieces a very distinctive
work of Truda Adams. These colourful andcharacter. While some shapes were shared with
stylish patterns played a key part in thethe Delphis and other ranges, both Delphis
success of CSA and have endured superbly,and Aegean ware have very distinctive and
still looking fresh and attractive today.easily recognisable characters.Poole Pottery
CSA's output during the 20s and 30s alsocontinues to produce fine pottery from its
included a range of skilfully modelledfactory in Poole today, but its survival in
pieces, often by Harold Stabler or Johnthe 21st century has not been easy. In 2003
Adams. Today these models have become highlythe Poole Pottery was declared bankrupt,
collectable and hard to find in perfecteventually to be saved by a group of private
condition.As with all of the British potteryinvestors. An unfortunate consequence of the
industry, the Poole Pottery's output wasbankruptcy was the sale of the entire
severely affected by the second world war.contents of the Poole Pottery's museum -
Whilst output was restricted by governmentwhile the Borough of Poole was able to buy
legislation to plain utility wares until thesome of the contents of the museum at the
late 1940s, new ranges were being planned andresulting auction at Christies, much of it
the retirement or death of several keyhas now been dispersed to private collectors
figures such as Harold Stabler and John Adamsand dealers from all over the world,
meant that it was time for an influx of freshdepriving future generations of the chance to
talent to Carter, Stabler & Adams.The rangessee what was probably the world's most
of white earthenware that had been soenviable collection of Poole Pottery.Today,
successful in the past had also become almostPoole Pottery seem to be finding a new
unmanageably complex, and these were nowdirection, with some innovative new ranges,
rationalised, to become known as Traditionalincluding the first ever truely red tableware
ware, with three levels of decoration -(red glazes have historically not been safe
elaborate, medium and simple. Just as into eat from). Time will tell if they can
their time, the Truda Adams designs hadregain their place in the top echelon of
captured the fashions and styles of theirBritish pottery companies.Perfect Pieces (
time, something new was needed to reflect thespecialises in British pottery from the last
new styles of the 1950s. Several new ranges100 years, and has a wide selection of
were introduced, but by far the most strikingpottery for sale as well as a large database
and successful were the Free Form range ofof past stock, searchable by visitors.Visit
patterns and shapes. Poole Pottery freeformthe Perfect Pieces website for more
was distinguished by a very modern new rangeinformation or to contact us.



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