Repro is Not a Four Letter Word

Reproduction.In most mid-century Americanthere is no artistic skill needed to turn out a
collectible pottery circles, the word reproductionduplicate. Scratch the original manufacturer logo on
draws immediate, passionate responses, usuallythe underside before you fire it, and you have a
negative. A quick read of posts on the largercounterfeit.You see the results of this ease all
cookie jar collector forums will reveal a loathing ofover the auction website eBay, where hundreds
ceramic reproductions that has no parallel in anyof counterfeits of simple pottery designs can be
other area of art.However, most of those whofound every day. The easier the piece is to
express the strongest feelings about reproductionduplicate, the more numerous the counterfeits.
pottery are using the word "reproduction" whenOne prominent counterfeiter is known to say that
they really mean, "counterfeit". A counterfeit is ahis favorite piece to make is the McCoy
reproduction deliberately mismarked for the sole"Mammy" cookie jar because it is so "easy" to
purpose of confusing the prospective buyer intopaint. A quick scan of eBay will show his
believing it was made by the originalstatement to be true. On most days, there are
company.Properly, permanently marked,more "fake" McCoy Mammy cookie jars for sale
reproductions pose no threat to collectiblethan genuine ones.The main counterfeiters in the
ceramics. They can never be confused with thecollectible mid-century pottery world are well
original items, even if they are passed fromknown. None of them are actually artists, and
consumer to consumer. Counterfeits are, rightlythey have concentrated on counterfeiting
so, the scourge of any collectiblemass-produced simple designs because of their
circle.Reproductions have always coexisted withlack of mold making and artistic skill. You see very
art and collectibles. Any desirable painting,little counterfeit Roseville Pottery, for example,
sculpture, piece or style of furniture, doll, textile,since the original glazing techniques and color
mosaic, piece of jewelry, ancient treasure, orapplication processes are simply outside the skill
ceramic piece that is outside of current copyrightlevel of the current counterfeiters.Simplicity is why
protection is a candidate for reproduction, if forMcCoy Pottery and the Hull Red Riding Hood line
no other reason than to satisfy the markethave drawn the attentions of the counterfeiters
demand for items that are one of a kind orto an extreme. As they branch out for new
outside the budget of the masses.Most collectormaterial, they have recently turned their attention
groups have to wrestle with education aboutto Watt Pottery, which produced simple bowls
discerning original from reproduction, especiallyand pitchers with relatively easy to reproduce folk
vintage reproductions of their art form. Inart style motifs.Even if the current counterfeiters
furniture, for example, reproductions of manywere stopped, there will always be someone else
period styles are now as collectible as the originalswith a bag of plaster to take their place. Early to
they copied. Serious collectors of period originalsMid-century American pottery has only become
have to be very educated about discerningreally collectible in the last 15-20 years or so, but
examples from the era they specialize in fromas it gets more valuable and desirable, the skill
later made reproductions. Thousands of dollars arelevel of the counterfeiters will surely rise. As the
often at stake, so very few people take uppotential for profit rises, counterfeiting this type
collecting antique furniture, jewelry, or paintingsof pottery will attract those with more
casually.Mid-era collectible ceramics present uniqueexperience to offer the task. Ironically, this will
challenges for collectors. The originals were oftenprobably be a good thing for the genre, as
mass-produced under low-tech conditions withcollectors will be much more careful about their
inexpensive materials. They were often coloredpurchases if there is considerably more money at
with simple designs or solid finishes, ideal for quick,stake for each piece.For now, it is incumbent on
easy turnaround in a factory. While there werethe potential collector to take on collecting
smaller pottery companies, like the Helen Hutulamid-century pottery products with a margin of
Company of the 1940's, whose complex cookiewariness and commitment to research and
jars have never been reproduced, there wereeducation. While that may not seem "fair", it is
also large manufacturers, like the McCoy Potteryreality. Collecting ceramics from any manufacturer
Company, who have drawn more than their sharewhose originals were inexpensive, mass-produced,
of interest in duplicating their ceramic products.Thesimple designs must necessarily be considered
designers at McCoy Pottery turned out hundreds"High Risk" for fraud.StoryBook Ceramics creates
of simple, utilitarian, designs that required veryreproductions, not counterfeits. Our reproductions
little artistic talent to produce. For a factoryare properly marked, permanently, to forever
setting, this was desirable, since it allowed for thedesignate them as StoryBook Ceramics products.
easy, uniform creation of the pottery withoutWe have reproduced many of the expensive,
requiring teams of specialized artists that could becomplex examples of mid-century pottery for the
costly to train and maintain.From the vantagefirst time, making them available to budget
point of a counterfeiter, however, the simplicity ofminded collectors. Our items are specifically
the original products is their weakness.Anyonedesigned to pose no threat to any collector.We
with a cheap kiln, a bucket of slip and a bag oftake the responsibility of creating reproductions
plaster has the potential to create a "knock-off".seriously, and we take educating people about the
The process of creating a plaster mold from andangers of counterfeits seriously too.
original piece of pottery isn't terribly complex.Understanding how counterfeiters think, and what
There are better and worse ways to go about it,products and manufacturers they target is one of
and the complexity of the piece is a huge factorthe best ways to avoid being victimized by them.
in the success rate, but for a simple item, like aIt is our hope to rehabilitate the notion of a
bowl, vase or simple planter, even a first timerlegitimate ceramic reproduction, while
has a reasonably good chance of making asimultaneously educating collectors about the
workable mold with minimal effort.Once a mold isinside workings of those who produce
made, the rest is simply process. Unless thecounterfeits.Remember, "repro" is not a
original piece had complex designs or painting,four-letter word.... but "fake" is.