| Internet radio is just broadcast quality
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| | audio ads you want. But be careful,
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| content being streamed over the internet.
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| | people are 1 click away from not
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| That is it, nothing more.
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| | listening. Yet, we are conditioned to
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| There are 2 variations, and both are
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| | hear, "This program is brought to you by
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| considered internet radio. One version is
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| | XYZ advertiser" and 8 minutes of every
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| live content being streamed in real time
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| | hour, radio plays commercials, and you
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| based on a time schedule, but in reality
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| | could do the same on Internet radio
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| that is not really necessary or cost
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| | programming.
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| effective for that matter.
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| | Lets face it in times gone by if someone
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| What I believe to be the next wave of
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| | wanted to listen to a certain broadcast
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| useful marketing tactics using audio on
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| | on the radio they had to tune in at a
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| the web, is building a niche internet
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| | specific time on a specific day. With
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| radio station which will have tremendous
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| | most people leading busy and hectic lives
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| marketing and audience building
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| | this is not always possible and so savvy
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| potential. It will be in the
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| | producers and Internet webmasters are now
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| broadcaster's best interest to produce
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| | producing certain popular shows and
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| killer-archived content and post that
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| | allowing their listeners access 24/7.
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| regularly to stream on demand for their
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| | What makes Radio, Radio.
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| listeners.
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| | The aural elements we take for granted
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| This is so easy and cost effective to do,
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| | and don't think about.
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| and does not require the live production
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| | Below are auditory elements we hear every
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| techniques of traditional radio, nor the
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| | time we listen to commercial radio. They
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| high costs and server infrastructure of
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| | all can be produced easily with sound
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| live feed internet audio streaming. Be
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| | editing software, royalty free music, pro
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| aware live streaming can be done through
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| | audio mics and sound cards, Add some
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| web companies such as or and many other
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| | creative energy and you can have an
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| others that have the data centers to
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| | internet radio station broadcasting your
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| multicast audio streams in real time.
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| | creative content to the world. Listen to
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| Internet radio needs only to be great
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| | become familiar with the examples of the
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| audio content available upon demand
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| | aural elements of radio.
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| online, and I see it as an incredible
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| | Below is listed examples of radio style
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| opportunity for marketers of niche
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| | audio production you can create yourself
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| products and services to create to build
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| | to make your niche station
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| audience or traffic to their online
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| | Advertiser Jingles
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| offerings.
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| | Station Call Letter IDs
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| The model of radio has been working and
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| | Sweepers - Bumpers
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| profitable for years. The only difference
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| | Production Music Beds
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| between WABC radio and is they have an
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| | Voice overs
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| audience (akin to web traffic) and they
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| | Interviews - Talk radio
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| are pros at producing audience attracting
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| | Advertisers commercials
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| audio content that they broadcast 24
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| | Niche Internet radio station examples
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| hours a day to a limited area
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| | online now.
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| geographically. With your dot com, and on
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| | - All lawyers radio
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| demand radio streaming you can broadcast
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| | All soul music radio
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| audience-attracting audio content just as
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| | - All fitness radio
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| good as theirs, broadcast it on demand to
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| | What is a great solution to host an
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| anywhere in the world, and make profits
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| | internet radio station?
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| with niches where they can't.
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| | Flash is the best technology to stream
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| Example: Fly fishing radio, Pottery
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| | archived audio over the web because it is
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| artist's radio, Swing trading radio, Hair
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| | the most common cross platform player,
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| coloring tips radio, thousands of other
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| | period. Real Media and Windows Media are
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| possible niches would fail horribly in
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| | the formats that allow live streaming,
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| traditional radio broadcast models, but
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| | but I focused on archived, on demand
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| niches thrive on the internet, and so
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| | audio in this article. The easiest method
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| does niche internet radio. Once the
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| | for hosting internet radio content is
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| audience is built, if yours is not
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| | You can do it all with the right
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| already, all the profitable techniques of
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| | equipment, the right production software
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| traditional radio apply.
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| | and a little learning curve, all
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| It would not be spam in an internet radio
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| | available from
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| program to advertise and direct listeners
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| | Hear you on the Internet!
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| to online offers. You could run all the
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