| Internet radio is just broadcast quality | | | | |
| content being streamed over the internet. | | | | Lets face it in times gone by if someone |
| That is it, nothing more. | | | | wanted to listen to a certain broadcast on |
| | | | the radio they had to tune in at a specific |
| There are 2 variations, and both are | | | | time on a specific day. With most people |
| considered internet radio. One version is | | | | leading busy and hectic lives this is not |
| live content being streamed in real time | | | | always possible and so savvy producers and |
| based on a time schedule, but in reality that | | | | Internet webmasters are now producing certain |
| is not really necessary or cost effective for | | | | popular shows and allowing their listeners |
| that matter. | | | | access 24/7. |
| | | | |
| What I believe to be the next wave of useful | | | | What makes Radio, Radio. |
| marketing tactics using audio on the web, is | | | | |
| building a niche internet radio station which | | | | The aural elements we take for granted and |
| will have tremendous marketing and audience | | | | don't think about. |
| building potential. It will be in the | | | | |
| broadcaster's best interest to produce | | | | Below are auditory elements we hear every |
| killer-archived content and post that | | | | time we listen to commercial radio. They all |
| regularly to stream on demand for their | | | | can be produced easily with sound editing |
| listeners. | | | | software, royalty free music, pro audio mics |
| | | | and sound cards, Add some creative energy and |
| This is so easy and cost effective to do, and | | | | you can have an internet radio station |
| does not require the live production | | | | broadcasting your creative content to the |
| techniques of traditional radio, nor the high | | | | world. Listen to become familiar with the |
| costs and server infrastructure of live feed | | | | examples of the aural elements of radio. |
| internet audio streaming. Be aware live | | | | |
| streaming can be done through web companies | | | | Below is listed examples of radio style audio |
| such as or and many other others that have | | | | production you can create yourself to make |
| the data centers to multicast audio streams | | | | your niche station |
| in real time. | | | | |
| | | | Advertiser Jingles |
| Internet radio needs only to be great audio | | | | |
| content available upon demand online, and I | | | | Station Call Letter IDs |
| see it as an incredible opportunity for | | | | |
| marketers of niche products and services to | | | | Sweepers - Bumpers |
| create to build audience or traffic to their | | | | |
| online offerings. | | | | Production Music Beds |
| | | | |
| The model of radio has been working and | | | | Voice overs |
| profitable for years. The only difference | | | | |
| between WABC radio and is they have an | | | | Interviews - Talk radio |
| audience (akin to web traffic) and they are | | | | |
| pros at producing audience attracting audio | | | | Advertisers commercials |
| content that they broadcast 24 hours a day to | | | | |
| a limited area geographically. With your dot | | | | Niche Internet radio station examples online |
| com, and on demand radio streaming you can | | | | now. |
| broadcast audience-attracting audio content | | | | |
| just as good as theirs, broadcast it on | | | | - All lawyers radio |
| demand to anywhere in the world, and make | | | | |
| profits with niches where they can't. | | | | All soul music radio |
| | | | |
| Example: Fly fishing radio, Pottery artist's | | | | - All fitness radio |
| radio, Swing trading radio, Hair coloring | | | | |
| tips radio, thousands of other possible | | | | What is a great solution to host an internet |
| niches would fail horribly in traditional | | | | radio station? |
| radio broadcast models, but niches thrive on | | | | |
| the internet, and so does niche internet | | | | Flash is the best technology to stream |
| radio. Once the audience is built, if yours | | | | archived audio over the web because it is the |
| is not already, all the profitable techniques | | | | most common cross platform player, period. |
| of traditional radio apply. | | | | Real Media and Windows Media are the formats |
| | | | that allow live streaming, but I focused on |
| It would not be spam in an internet radio | | | | archived, on demand audio in this article. |
| program to advertise and direct listeners to | | | | The easiest method for hosting internet radio |
| online offers. You could run all the audio | | | | content is |
| ads you want. But be careful, people are 1 | | | | |
| click away from not listening. Yet, we are | | | | You can do it all with the right equipment, |
| conditioned to hear, "This program is brought | | | | the right production software and a little |
| to you by XYZ advertiser" and 8 minutes of | | | | learning curve, all available from |
| every hour, radio plays commercials, and you | | | | |
| could do the same on Internet radio | | | | Hear you on the Internet! |
| programming. | | | | |