| Internet radio is just broadcast quality content | | | | careful, people are 1 click away from not listening. |
| being streamed over the internet. That is it, | | | | Yet, we are conditioned to hear, "This program is |
| nothing more. | | | | brought to you by XYZ advertiser" and 8 minutes |
| There are 2 variations, and both are considered | | | | of every hour, radio plays commercials, and you |
| internet radio. One version is live content being | | | | could do the same on Internet radio programming. |
| streamed in real time based on a time schedule, | | | | Lets face it in times gone by if someone wanted |
| but in reality that is not really necessary or cost | | | | to listen to a certain broadcast on the radio they |
| effective for that matter. | | | | had to tune in at a specific time on a specific day. |
| What I believe to be the next wave of useful | | | | With most people leading busy and hectic lives this |
| marketing tactics using audio on the web, is | | | | is not always possible and so savvy producers |
| building a niche internet radio station which will | | | | and Internet webmasters are now producing |
| have tremendous marketing and audience building | | | | certain popular shows and allowing their listeners |
| potential. It will be in the broadcaster's best | | | | access 24/7. |
| interest to produce killer-archived content and | | | | What makes Radio, Radio. |
| post that regularly to stream on demand for their | | | | The aural elements we take for granted and don't |
| listeners. | | | | think about. |
| This is so easy and cost effective to do, and | | | | Below are auditory elements we hear every time |
| does not require the live production techniques of | | | | we listen to commercial radio. They all can be |
| traditional radio, nor the high costs and server | | | | produced easily with sound editing software, |
| infrastructure of live feed internet audio | | | | royalty free music, pro audio mics and sound |
| streaming. Be aware live streaming can be done | | | | cards, Add some creative energy and you can |
| through web companies such as or and many | | | | have an internet radio station broadcasting your |
| other others that have the data centers to | | | | creative content to the world. Listen to become |
| multicast audio streams in real time. | | | | familiar with the examples of the aural elements |
| Internet radio needs only to be great audio | | | | of radio. |
| content available upon demand online, and I see it | | | | Below is listed examples of radio style audio |
| as an incredible opportunity for marketers of | | | | production you can create yourself to make your |
| niche products and services to create to build | | | | niche station |
| audience or traffic to their online offerings. | | | | Advertiser Jingles |
| The model of radio has been working and | | | | Station Call Letter IDs |
| profitable for years. The only difference between | | | | Sweepers - Bumpers |
| WABC radio and is they have an audience (akin | | | | Production Music Beds |
| to web traffic) and they are pros at producing | | | | Voice overs |
| audience attracting audio content that they | | | | Interviews - Talk radio |
| broadcast 24 hours a day to a limited area | | | | Advertisers commercials |
| geographically. With your dot com, and on | | | | Niche Internet radio station examples online now. |
| demand radio streaming you can broadcast | | | | - All lawyers radio |
| audience-attracting audio content just as good as | | | | All soul music radio |
| theirs, broadcast it on demand to anywhere in the | | | | - All fitness radio |
| world, and make profits with niches where they | | | | What is a great solution to host an internet radio |
| can't. | | | | station? |
| Example: Fly fishing radio, Pottery artist's radio, | | | | Flash is the best technology to stream archived |
| Swing trading radio, Hair coloring tips radio, | | | | audio over the web because it is the most |
| thousands of other possible niches would fail | | | | common cross platform player, period. Real Media |
| horribly in traditional radio broadcast models, but | | | | and Windows Media are the formats that allow |
| niches thrive on the internet, and so does niche | | | | live streaming, but I focused on archived, on |
| internet radio. Once the audience is built, if yours is | | | | demand audio in this article. The easiest method |
| not already, all the profitable techniques of | | | | for hosting internet radio content is |
| traditional radio apply. | | | | You can do it all with the right equipment, the |
| It would not be spam in an internet radio program | | | | right production software and a little learning |
| to advertise and direct listeners to online offers. | | | | curve, all available from |
| You could run all the audio ads you want. But be | | | | Hear you on the Internet! |