Discover the secrets of pottery


Repro Is Not A Four Letter Word

Reproduction.complex designs or painting, there is no
artistic skill needed to turn out a
In most mid-century American collectibleduplicate. Scratch the original manufacturer
pottery circles, the word reproduction drawslogo on the underside before you fire it, and
immediate, passionate responses, usuallyyou  have  a  counterfeit.
negative. A quick read of posts on the larger
cookie jar collector forums will reveal aYou see the results of this ease all over the
loathing of ceramic reproductions that has noauction website eBay, where hundreds of
parallel  in  any  other  area  of  art.counterfeits of simple pottery designs can be
found every day. The easier the piece is to
However, most of those who express theduplicate, the more numerous the
strongest feelings about reproduction potterycounterfeits. One prominent counterfeiter is
are using the word "reproduction" when theyknown to say that his favorite piece to make
really mean, "counterfeit". A counterfeit isis the McCoy "Mammy" cookie jar because it is
a reproduction deliberately mismarked for theso "easy" to paint. A quick scan of eBay will
sole purpose of confusing the prospectiveshow his statement to be true. On most days,
buyer into believing it was made by thethere are more "fake" McCoy Mammy cookie jars
original  company.for  sale  than  genuine  ones.
Properly, permanently marked, reproductionsThe main counterfeiters in the collectible
pose no threat to collectible ceramics. Theymid-century pottery world are well known.
can never be confused with the originalNone of them are actually artists, and they
items, even if they are passed from consumerhave concentrated on counterfeiting
to consumer. Counterfeits are, rightly so,mass-produced simple designs because of their
the  scourge  of  any  collectible  circle.lack of mold making and artistic skill. You
see very little counterfeit Roseville
Reproductions have always coexisted with artPottery, for example, since the original
and collectibles. Any desirable painting,glazing techniques and color application
sculpture, piece or style of furniture, doll,processes are simply outside the skill level
textile, mosaic, piece of jewelry, ancientof  the  current  counterfeiters.
treasure, or ceramic piece that is outside of
current copyright protection is a candidateSimplicity is why McCoy Pottery and the Hull
for reproduction, if for no other reason thanRed Riding Hood line have drawn the
to satisfy the market demand for items thatattentions of the counterfeiters to an
are one of a kind or outside the budget ofextreme. As they branch out for new material,
the  masses.they have recently turned their attention to
Watt Pottery, which produced simple bowls and
Most collector groups have to wrestle withpitchers with relatively easy to reproduce
education about discerning original fromfolk  art  style  motifs.
reproduction, especially vintage
reproductions of their art form. InEven if the current counterfeiters were
furniture, for example, reproductions of manystopped, there will always be someone else
period styles are now as collectible as thewith a bag of plaster to take their place.
originals they copied. Serious collectors ofEarly to Mid-century American pottery has
period originals have to be very educatedonly become really collectible in the last
about discerning examples from the era they15-20 years or so, but as it gets more
specialize in from later made reproductions.valuable and desirable, the skill level of
Thousands of dollars are often at stake, sothe counterfeiters will surely rise. As the
very few people take up collecting antiquepotential for profit rises, counterfeiting
furniture,  jewelry,  or  paintings casually.this type of pottery will attract those with
more experience to offer the task.
Mid-era collectible ceramics present uniqueIronically, this will probably be a good
challenges for collectors. The originals werething for the genre, as collectors will be
often mass-produced under low-tech conditionsmuch more careful about their purchases if
with inexpensive materials. They were oftenthere is considerably more money at stake for
colored with simple designs or solideach  piece.
finishes, ideal for quick, easy turnaround in
a factory. While there were smaller potteryFor now, it is incumbent on the potential
companies, like the Helen Hutula Company ofcollector to take on collecting mid-century
the 1940's, whose complex cookie jars havepottery products with a margin of wariness
never been reproduced, there were also largeand commitment to research and education.
manufacturers, like the McCoy PotteryWhile that may not seem "fair", it is
Company, who have drawn more than their sharereality. Collecting ceramics from any
of interest in duplicating their ceramicmanufacturer whose originals were
products.inexpensive, mass-produced, simple designs
must necessarily be considered "High Risk"
The designers at McCoy Pottery turned outfor  fraud.
hundreds of simple, utilitarian, designs that
required very little artistic talent toStoryBook Ceramics creates reproductions, not
produce. For a factory setting, this wascounterfeits. Our reproductions are properly
desirable, since it allowed for the easy,marked, permanently, to forever designate
uniform creation of the pottery withoutthem as StoryBook Ceramics products. We have
requiring teams of specialized artists thatreproduced many of the expensive, complex
could  be  costly  to  train  and  maintain.examples of mid-century pottery for the first
time, making them available to budget minded
From the vantage point of a counterfeiter,collectors. Our items are specifically
however, the simplicity of the originaldesigned  to pose no threat to any collector.
products  is  their  weakness.
We take the responsibility of creating
Anyone with a cheap kiln, a bucket of slipreproductions seriously, and we take
and a bag of plaster has the potential toeducating people about the dangers of
create a "knock-off". The process of creatingcounterfeits seriously too. Understanding how
a plaster mold from an original piece ofcounterfeiters think, and what products and
pottery isn't terribly complex. There aremanufacturers they target is one of the best
better and worse ways to go about it, and theways to avoid being victimized by them. It is
complexity of the piece is a huge factor inour hope to rehabilitate the notion of a
the success rate, but for a simple item, likelegitimate ceramic reproduction, while
a bowl, vase or simple planter, even a firstsimultaneously educating collectors about the
timer has a reasonably good chance of makinginside workings of those who produce
a  workable  mold  with  minimal  effort.counterfeits.
Once a mold is made, the rest is simplyRemember, "repro" is not a four-letter
process. Unless the original piece hadword.... but "fake" is.



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