Repro Is Not A Four Letter Word

Reproduction.a duplicate. Scratch the original manufacturer logo
In most mid-century American collectible potteryon the underside before you fire it, and you have
circles, the word reproduction draws immediate,a counterfeit.
passionate responses, usually negative. A quickYou see the results of this ease all over the
read of posts on the larger cookie jar collectorauction website eBay, where hundreds of
forums will reveal a loathing of ceramiccounterfeits of simple pottery designs can be
reproductions that has no parallel in any otherfound every day. The easier the piece is to
area of art.duplicate, the more numerous the counterfeits.
However, most of those who express theOne prominent counterfeiter is known to say that
strongest feelings about reproduction pottery arehis favorite piece to make is the McCoy
using the word "reproduction" when they really"Mammy" cookie jar because it is so "easy" to
mean, "counterfeit". A counterfeit is apaint. A quick scan of eBay will show his
reproduction deliberately mismarked for the solestatement to be true. On most days, there are
purpose of confusing the prospective buyer intomore "fake" McCoy Mammy cookie jars for sale
believing it was made by the original company.than genuine ones.
Properly, permanently marked, reproductions poseThe main counterfeiters in the collectible
no threat to collectible ceramics. They can nevermid-century pottery world are well known. None
be confused with the original items, even if theyof them are actually artists, and they have
are passed from consumer to consumer.concentrated on counterfeiting mass-produced
Counterfeits are, rightly so, the scourge of anysimple designs because of their lack of mold
collectible circle.making and artistic skill. You see very little
Reproductions have always coexisted with art andcounterfeit Roseville Pottery, for example, since
collectibles. Any desirable painting, sculpture, piecethe original glazing techniques and color application
or style of furniture, doll, textile, mosaic, piece ofprocesses are simply outside the skill level of the
jewelry, ancient treasure, or ceramic piece that iscurrent counterfeiters.
outside of current copyright protection is aSimplicity is why McCoy Pottery and the Hull Red
candidate for reproduction, if for no other reasonRiding Hood line have drawn the attentions of the
than to satisfy the market demand for items thatcounterfeiters to an extreme. As they branch out
are one of a kind or outside the budget of thefor new material, they have recently turned their
masses.attention to Watt Pottery, which produced simple
Most collector groups have to wrestle withbowls and pitchers with relatively easy to
education about discerning original fromreproduce folk art style motifs.
reproduction, especially vintage reproductions ofEven if the current counterfeiters were stopped,
their art form. In furniture, for example,there will always be someone else with a bag of
reproductions of many period styles are now asplaster to take their place. Early to Mid-century
collectible as the originals they copied. SeriousAmerican pottery has only become really
collectors of period originals have to be verycollectible in the last 15-20 years or so, but as it
educated about discerning examples from the eragets more valuable and desirable, the skill level of
they specialize in from later made reproductions.the counterfeiters will surely rise. As the potential
Thousands of dollars are often at stake, so veryfor profit rises, counterfeiting this type of pottery
few people take up collecting antique furniture,will attract those with more experience to offer
jewelry, or paintings casually.the task. Ironically, this will probably be a good
Mid-era collectible ceramics present uniquething for the genre, as collectors will be much
challenges for collectors. The originals were oftenmore careful about their purchases if there is
mass-produced under low-tech conditions withconsiderably more money at stake for each
inexpensive materials. They were often coloredpiece.
with simple designs or solid finishes, ideal for quick,For now, it is incumbent on the potential collector
easy turnaround in a factory. While there wereto take on collecting mid-century pottery
smaller pottery companies, like the Helen Hutulaproducts with a margin of wariness and
Company of the 1940's, whose complex cookiecommitment to research and education. While that
jars have never been reproduced, there weremay not seem "fair", it is reality. Collecting
also large manufacturers, like the McCoy Potteryceramics from any manufacturer whose originals
Company, who have drawn more than their sharewere inexpensive, mass-produced, simple designs
of interest in duplicating their ceramic products.must necessarily be considered "High Risk" for
The designers at McCoy Pottery turned outfraud.
hundreds of simple, utilitarian, designs that requiredStoryBook Ceramics creates reproductions, not
very little artistic talent to produce. For a factorycounterfeits. Our reproductions are properly
setting, this was desirable, since it allowed for themarked, permanently, to forever designate them
easy, uniform creation of the pottery withoutas StoryBook Ceramics products. We have
requiring teams of specialized artists that could bereproduced many of the expensive, complex
costly to train and maintain.examples of mid-century pottery for the first
From the vantage point of a counterfeiter,time, making them available to budget minded
however, the simplicity of the original products iscollectors. Our items are specifically designed to
their weakness.pose no threat to any collector.
Anyone with a cheap kiln, a bucket of slip and aWe take the responsibility of creating
bag of plaster has the potential to create areproductions seriously, and we take educating
"knock-off". The process of creating a plasterpeople about the dangers of counterfeits seriously
mold from an original piece of pottery isn't terriblytoo. Understanding how counterfeiters think, and
complex. There are better and worse ways to gowhat products and manufacturers they target is
about it, and the complexity of the piece is aone of the best ways to avoid being victimized
huge factor in the success rate, but for a simpleby them. It is our hope to rehabilitate the notion
item, like a bowl, vase or simple planter, even aof a legitimate ceramic reproduction, while
first timer has a reasonably good chance ofsimultaneously educating collectors about the
making a workable mold with minimal effort.inside workings of those who produce
Once a mold is made, the rest is simply process.counterfeits.
Unless the original piece had complex designs orRemember, "repro" is not a four-letter word.... but
painting, there is no artistic skill needed to turn out"fake" is.