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Article #297: Repro Is Not A Four Letter Word

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Reproduction. artistic skill needed to turn out a
In most mid-century American collectible duplicate. Scratch the original
pottery circles, the word reproduction manufacturer logo on the underside before
draws immediate, passionate responses, you fire it, and you have a counterfeit.
usually negative. A quick read of posts You see the results of this ease all over
on the larger cookie jar collector forums the auction website eBay, where hundreds
will reveal a loathing of ceramic of counterfeits of simple pottery designs
reproductions that has no parallel in any can be found every day. The easier the
other area of art. piece is to duplicate, the more numerous
However, most of those who express the the counterfeits. One prominent
strongest feelings about reproduction counterfeiter is known to say that his
pottery are using the word "reproduction" favorite piece to make is the McCoy
when they really mean, "counterfeit". A "Mammy" cookie jar because it is so
counterfeit is a reproduction "easy" to paint. A quick scan of eBay
deliberately mismarked for the sole will show his statement to be true. On
purpose of confusing the prospective most days, there are more "fake" McCoy
buyer into believing it was made by the Mammy cookie jars for sale than genuine
original company. ones.
Properly, permanently marked, The main counterfeiters in the
reproductions pose no threat to collectible mid-century pottery world are
collectible ceramics. They can never be well known. None of them are actually
confused with the original items, even if artists, and they have concentrated on
they are passed from consumer to counterfeiting mass-produced simple
consumer. Counterfeits are, rightly so, designs because of their lack of mold
the scourge of any collectible circle. making and artistic skill. You see very
Reproductions have always coexisted with little counterfeit Roseville Pottery, for
art and collectibles. Any desirable example, since the original glazing
painting, sculpture, piece or style of techniques and color application
furniture, doll, textile, mosaic, piece processes are simply outside the skill
of jewelry, ancient treasure, or ceramic level of the current counterfeiters.
piece that is outside of current Simplicity is why McCoy Pottery and the
copyright protection is a candidate for Hull Red Riding Hood line have drawn the
reproduction, if for no other reason than attentions of the counterfeiters to an
to satisfy the market demand for items extreme. As they branch out for new
that are one of a kind or outside the material, they have recently turned their
budget of the masses. attention to Watt Pottery, which produced
Most collector groups have to wrestle simple bowls and pitchers with relatively
with education about discerning original easy to reproduce folk art style motifs.
from reproduction, especially vintage Even if the current counterfeiters were
reproductions of their art form. In stopped, there will always be someone
furniture, for example, reproductions of else with a bag of plaster to take their
many period styles are now as collectible place. Early to Mid-century American
as the originals they copied. Serious pottery has only become really
collectors of period originals have to be collectible in the last 15-20 years or
very educated about discerning examples so, but as it gets more valuable and
from the era they specialize in from desirable, the skill level of the
later made reproductions. Thousands of counterfeiters will surely rise. As the
dollars are often at stake, so very few potential for profit rises,
people take up collecting antique counterfeiting this type of pottery will
furniture, jewelry, or paintings attract those with more experience to
casually. offer the task. Ironically, this will
Mid-era collectible ceramics present probably be a good thing for the genre,
unique challenges for collectors. The as collectors will be much more careful
originals were often mass-produced under about their purchases if there is
low-tech conditions with inexpensive considerably more money at stake for each
materials. They were often colored with piece.
simple designs or solid finishes, ideal For now, it is incumbent on the potential
for quick, easy turnaround in a factory. collector to take on collecting
While there were smaller pottery mid-century pottery products with a
companies, like the Helen Hutula Company margin of wariness and commitment to
of the 1940's, whose complex cookie jars research and education. While that may
have never been reproduced, there were not seem "fair", it is reality.
also large manufacturers, like the McCoy Collecting ceramics from any manufacturer
Pottery Company, who have drawn more than whose originals were inexpensive,
their share of interest in duplicating mass-produced, simple designs must
their ceramic products. necessarily be considered "High Risk" for
The designers at McCoy Pottery turned out fraud.
hundreds of simple, utilitarian, designs StoryBook Ceramics creates reproductions,
that required very little artistic talent not counterfeits. Our reproductions are
to produce. For a factory setting, this properly marked, permanently, to forever
was desirable, since it allowed for the designate them as StoryBook Ceramics
easy, uniform creation of the pottery products. We have reproduced many of the
without requiring teams of specialized expensive, complex examples of
artists that could be costly to train and mid-century pottery for the first time,
maintain. making them available to budget minded
From the vantage point of a collectors. Our items are specifically
counterfeiter, however, the simplicity of designed to pose no threat to any
the original products is their weakness. collector.
Anyone with a cheap kiln, a bucket of We take the responsibility of creating
slip and a bag of plaster has the reproductions seriously, and we take
potential to create a "knock-off". The educating people about the dangers of
process of creating a plaster mold from counterfeits seriously too. Understanding
an original piece of pottery isn't how counterfeiters think, and what
terribly complex. There are better and products and manufacturers they target is
worse ways to go about it, and the one of the best ways to avoid being
complexity of the piece is a huge factor victimized by them. It is our hope to
in the success rate, but for a simple rehabilitate the notion of a legitimate
item, like a bowl, vase or simple ceramic reproduction, while
planter, even a first timer has a simultaneously educating collectors about
reasonably good chance of making a the inside workings of those who produce
workable mold with minimal effort. counterfeits.
Once a mold is made, the rest is simply Remember, "repro" is not a four-letter
process. Unless the original piece had word.... but "fake" is.
complex designs or painting, there is no






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